Gosh! It took Apple 11 days to get the last update of iBattery Pro approved. This is so nasty. You’re lucky if you only have regular maintenance updates. If you really have to fix a bug, then you’re doomed with these response times.
Well, you might try the new ‘all issues’ escalation email address which should help developers with urgent bug fixes that need to be prioritized.
In case you’re really behind the eight ball and a buggy version of your app passed the review and got into the store, here are some recommendations by iPhone developer Emanuele Vulcano:
- Brace yourself for user rage. Customers aren’t going to be happy even though you’re going to treat this situation as proactively as possible.
- Update your application description immediately. Explain what is wrong with the update and why users shouldn’t upgrade. Put the word IMPORTANT in capitals.
- Submit your bug fix and then contact the escalation/approval team email from the developer help pages. Explain what happened. If your situation is critical, they can speed up the review process. Just take into account any time they’ll spend before looking at your e-mail.
Ok, I had enough time to prepare the next update, so let’s get started…
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Tags: app store, Apple, approve, bug, developer program, help, release, update